The Manual: Your Guide to Mastering Brand and Marketing Mixology
Welcome to The Manual, where the art of brand and marketing mixology comes to life. Whether you're a budding marketing mixologist or a seasoned pro, here you'll find the recipes, tips, and tricks to shake up your brand and marketing strategy. Dive in and discover the perfect blend of insights to elevate your small business!
Categories: Craft Your Brand Market Your Brand
The Marketing Coach vs. DIY Marketing: Finding the Perfect Mix for Your Online Business Success
Discover the perfect marketing mix for your online business success! Choose between the personalized guidance and expertise of a marketing coach or the flexibility of DIY marketing. Unlock transformative resources and join a supportive community at The Marketing Bar. Make your choice and achieve your goals today!
ChatGPT and Authenticity: How AI Can Boost Your Brand’s Content Creation
Discover how to use ChatGPT to generate content in your brand voice. Unleash the power of AI in content creation, save time, and stay authentic. Learn 5 tips to train ChatGPT and create engaging content. Level up your brand's authenticity and efficiency.
The Ultimate Guide to Simplifying Your Business Tech Stack
Maximize your marketing efforts and reduce complexity with our ultimate guide to simplifying your tech stack. Whether you're a solopreneur or manage a team, our step-by-step instructions will help you streamline your processes, reduce tool duplication, and increase efficiency. Say goodbye to marketing overwhelm today!
Navigating Marketing Pickles: How to Handle Mishaps and Move Forward
Find yourself in a sticky marketing situation? Maybe its a mistake on an email, your reel loaded without audio or your are getting negative feedback. This blog post shares how brand and marketing advice to address these easy-to-make mistakes.
How to Repurpose Your Marketing Content
Learn about the benefits of repurposing your marketing content and how to do it efficiently with these 10 prompts to use with AI tools like Chat GPT or Copy.ai. Repurposing your existing content saves time and resources while reaching a wider audience. By revisiting your content, you can refine your messaging and strengthen your brand identity. Use these AI prompts to turn social media posts into blog posts, create quote graphics, write Instagram captions, and more. With these tools, repurposing your marketing content has never been easier!
How to Find Marketing Success with This 5-Step Framework
Learn how to find marketing success with a 5-step framework and The Marketing Bar. Build a strong brand foundation, design a tailored marketing strategy, create efficient routines, and get support from a community and coach. Start building the business of your dreams today with The Marketing Bar.
Unleash Your Brand's Potential: Discover Your Signature Marketing Style with this quiz
Unlock the power of your brand by discovering your signature marketing style. This quiz will help you understand how your personality type influences your marketing approach, providing tailored tips to connect with your audience and build meaningful relationships. Discover why understanding your personal style is essential for marketing success in this blog post.
How Quarterly Focuses Turn Followers into Clients
As much as I love year-long business goals, they can’t compete with the effective productivity and success you’ll see by tackling your brand and marketing goals using quarterly focuses organized by the Know, Like, Trust customer journey.
The 6 Content Intentions to help Focus Your Content Marketing
One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.
Get The Brand and Marketing Support You Need
Are you ready to nail your brand and marketing once and for all? Get the all-in-one support you need to craft an authentic brand and create an effortless marketing strategy that will have your customers ordering another round.
Make Your Marketing Feel More Effortless with Automations, Systems and Tools
I am always looking to figure out how to make things feel more effortless. And with automations, systems and tasks and tools, you can do just that with marketing. Read on to learn exactly what tasks you can make more effective and efficient with the right processes.
Tool Spotlight: The Ultimate Content Calendar
In one tool, you can capture new content ideas, create purposeful content across all platforms, remove the dreaded writer’s block with 300 topic prompts and social media holidays, organize and schedule your content, and plan intentional launches.
The Marketing Resolutions You Need to Make for 2022
Marketing your brand can be overwhelming, stressful, and sometimes frustrating. But with these 3 resolutions below, you can change that. You can change the way you approach marketing so that it's targeted, strategic... and successful!
The 5 marketing mistakes new and young brands make
If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing. And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.
The 6 Paths to Getting Discovered and Growing Your Brand
We've talked about how important your email list is to your brand and growing your business. And of course, before you can sell to anyone on your email list, you need to get people onto it. We know the best way to do that is to drive traffic to a lead magnet on your website.
But where is that traffic coming from? And how are they getting to your website? And most importantly, what can you do to improve your chances of more people landing on your site?
How to Use Your Email List to convert your audience to Customers
The best advice I got when I started my business was to start building my email list from day one. Your email list is your most valuable marketing asset for the best marketing tool (email) so it's important to grow it from day one. Why? You have the most control and the most direct access to your audience on your email list.