The Manual: Your Guide to Mastering Brand and Marketing Mixology

Welcome to The Manual, where the art of brand and marketing mixology comes to life. Whether you're a budding marketing mixologist or a seasoned pro, here you'll find the recipes, tips, and tricks to shake up your brand and marketing strategy. Dive in and discover the perfect blend of insights to elevate your small business!

 Categories: Craft Your Brand Market Your Brand

Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The Marketing Coach vs. DIY Marketing: Finding the Perfect Mix for Your Online Business Success

Discover the perfect marketing mix for your online business success! Choose between the personalized guidance and expertise of a marketing coach or the flexibility of DIY marketing. Unlock transformative resources and join a supportive community at The Marketing Bar. Make your choice and achieve your goals today!

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

How to Repurpose Your Marketing Content

Learn about the benefits of repurposing your marketing content and how to do it efficiently with these 10 prompts to use with AI tools like Chat GPT or Copy.ai. Repurposing your existing content saves time and resources while reaching a wider audience. By revisiting your content, you can refine your messaging and strengthen your brand identity. Use these AI prompts to turn social media posts into blog posts, create quote graphics, write Instagram captions, and more. With these tools, repurposing your marketing content has never been easier!

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Unleash Your Brand's Potential: Discover Your Signature Marketing Style with this quiz

Unlock the power of your brand by discovering your signature marketing style. This quiz will help you understand how your personality type influences your marketing approach, providing tailored tips to connect with your audience and build meaningful relationships. Discover why understanding your personal style is essential for marketing success in this blog post.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Content Intentions to help Focus Your Content Marketing

One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 5 marketing mistakes new and young brands make

If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing. And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Paths to Getting Discovered and Growing Your Brand

We've talked about how important your email list is to your brand and growing your business. And of course, before you can sell to anyone on your email list, you need to get people onto it. We know the best way to do that is to drive traffic to a lead magnet on your website.

But where is that traffic coming from? And how are they getting to your website? And most importantly, what can you do to improve your chances of more people landing on your site?

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