The Bar Manual: Your Guide to Crafting A Signature Brand
Welcome to The Bar Manual, where signature brands are built one intentional pour at a time. Whether you’re refining your positioning, sharpening your voice, or strengthening how your brand shows up in the wild, this is where strategy meets personality.
Inside, you’ll find the frameworks, behind-the-bar insights, and practical recipes that help your brand earn its keep, stand out on the shelf, and stay memorable long after the first sip.
Pull up a stool. Let’s get to work.
What Is a Strong Brand (and Why So Many Still Get Overlooked)
What is a strong brand, and why do so many still blend in? Learn the difference between strong brands and signature brands, plus three ways to make yours unforgettable.
Brand Chemistry: Why the Right Clients Just “Get” You (And Others Don’t)
Brand chemistry is about fit, not flash. Learn how to attract the right clients by expressing personality, tone, and point of view.
Building Trust With Your Brand Starts Faster Than You Think
As much as I love year-long business goals, they can’t compete with the effective productivity and success you’ll see by tackling your brand and marketing goals using quarterly focuses organized by the Know, Like, Trust customer journey.
The Marketing Coach vs. DIY Marketing: Finding the Perfect Mix for Your Online Business Success
Discover the perfect marketing mix for your online business success! Choose between the personalized guidance and expertise of a marketing coach or the flexibility of DIY marketing. Unlock transformative resources and join a supportive community at The Marketing Bar. Make your choice and achieve your goals today!
ChatGPT and Authenticity: How AI Can Boost Your Brand’s Content Creation
Discover how to use ChatGPT to generate content in your brand voice. Unleash the power of AI in content creation, save time, and stay authentic. Learn 5 tips to train ChatGPT and create engaging content. Level up your brand's authenticity and efficiency.
The Ultimate Guide to Simplifying Your Business Tech Stack
Maximize your marketing efforts and reduce complexity with our ultimate guide to simplifying your tech stack. Whether you're a solopreneur or manage a team, our step-by-step instructions will help you streamline your processes, reduce tool duplication, and increase efficiency. Say goodbye to marketing overwhelm today!
Navigating Marketing Pickles: How to Handle Mishaps and Move Forward
Find yourself in a sticky marketing situation? Maybe its a mistake on an email, your reel loaded without audio or your are getting negative feedback. This blog post shares how brand and marketing advice to address these easy-to-make mistakes.
How to Repurpose Your Marketing Content
Learn about the benefits of repurposing your marketing content and how to do it efficiently with these 10 prompts to use with AI tools like Chat GPT or Copy.ai. Repurposing your existing content saves time and resources while reaching a wider audience. By revisiting your content, you can refine your messaging and strengthen your brand identity. Use these AI prompts to turn social media posts into blog posts, create quote graphics, write Instagram captions, and more. With these tools, repurposing your marketing content has never been easier!
How to Find Marketing Success with This 5-Step Framework
Learn how to find marketing success with a 5-step framework and The Marketing Bar. Build a strong brand foundation, design a tailored marketing strategy, create efficient routines, and get support from a community and coach. Start building the business of your dreams today with The Marketing Bar.
Unleash Your Brand's Potential: Discover Your Signature Marketing Style with this quiz
Unlock the power of your brand by discovering your signature marketing style. This quiz will help you understand how your personality type influences your marketing approach, providing tailored tips to connect with your audience and build meaningful relationships. Discover why understanding your personal style is essential for marketing success in this blog post.
How Quarterly Focuses Turn Followers into Clients
As much as I love year-long business goals, they can’t compete with the effective productivity and success you’ll see by tackling your brand and marketing goals using quarterly focuses organized by the Know, Like, Trust customer journey.
The 6 Content Intentions to help Focus Your Content Marketing
One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.
Get The Brand and Marketing Support You Need
Are you ready to nail your brand and marketing once and for all? Get the all-in-one support you need to craft an authentic brand and create an effortless marketing strategy that will have your customers ordering another round.
Craft your Brand's Key Messages (with free template)
Developing your key messages is fundamental to creating the rest of your copy and content. Craft your key messages, core brand statement and first and third-person bio with this free guide.
Make Your Marketing Feel More Effortless with Automations, Systems and Tools
I am always looking to figure out how to make things feel more effortless. And with automations, systems and tasks and tools, you can do just that with marketing. Read on to learn exactly what tasks you can make more effective and efficient with the right processes.
The Basics: The Elements that make up a brand’s identity
Your brand identity encompasses all of the identifiable marks that set your brand apart from others. In this post, I break down each element that composes your brand’s identity.

