The Bar Manual: Your Guide to Crafting A Signature Brand

Welcome to The Bar Manual, where signature brands are built one intentional pour at a time. Whether you’re refining your positioning, sharpening your voice, or strengthening how your brand shows up in the wild, this is where strategy meets personality.

Inside, you’ll find the frameworks, behind-the-bar insights, and practical recipes that help your brand earn its keep, stand out on the shelf, and stay memorable long after the first sip.

Pull up a stool. Let’s get to work.

Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The Marketing Coach vs. DIY Marketing: Finding the Perfect Mix for Your Online Business Success

Discover the perfect marketing mix for your online business success! Choose between the personalized guidance and expertise of a marketing coach or the flexibility of DIY marketing. Unlock transformative resources and join a supportive community at The Marketing Bar. Make your choice and achieve your goals today!

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

How to Repurpose Your Marketing Content

Learn about the benefits of repurposing your marketing content and how to do it efficiently with these 10 prompts to use with AI tools like Chat GPT or Copy.ai. Repurposing your existing content saves time and resources while reaching a wider audience. By revisiting your content, you can refine your messaging and strengthen your brand identity. Use these AI prompts to turn social media posts into blog posts, create quote graphics, write Instagram captions, and more. With these tools, repurposing your marketing content has never been easier!

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Unleash Your Brand's Potential: Discover Your Signature Marketing Style with this quiz

Unlock the power of your brand by discovering your signature marketing style. This quiz will help you understand how your personality type influences your marketing approach, providing tailored tips to connect with your audience and build meaningful relationships. Discover why understanding your personal style is essential for marketing success in this blog post.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Content Intentions to help Focus Your Content Marketing

One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.

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