How to Repurpose Your Marketing Content
And 10 Prompts to use with Chat GPT or Copy.AI to easily repurpose
Let’s face it, as an entrepreneur or small business owner, consistently having to create new content can be a daunting and time-consuming task.
With the constant need to produce fresh content, it can be challenging to come up with new and innovative ideas. However, the reality is that only a small portion of your audience will see your content regularly.
In fact, only about 10% of your audience sees your content on a regular basis. Hopefully, more for email, but likely even less on social media. Additionally, it takes 7 times for someone to hear a brand’s message before they take action.
It makes repurposing your existing content a no-brainer. It’s a great way to reach a wider audience while saving time and resources.
What Does It Mean to Repurpose Content?
Repurposing content involves taking existing content and transforming it into something new. This could be as simple as resharing the exact same post from six months ago as-is to the same audience. This is actually one of my favorite ways to save time and show up consistently to my audience! I’ll take an evergreen post (one that isn’t timely but can work any day of the week and well into the future) that has my core message or promotes my services and simply share it every 4-6 months.
You can take it a step further by changing the form of the content, like turning a blog post into a social media graphic or creating a video series from a podcast. This does take a little more time, but it allows you to give it a fresh spin and present it to a new audience, extending the life of your content and maximizing its value.
Repurposing content can help you to establish your brand identity and voice. By revisiting your existing content, you can refine your messaging and strengthen your brand voice across all channels. As your business grows and evolves, your content should also evolve to reflect your current brand identity. Repurposing your existing content can be a cost-effective way to achieve this while maintaining consistency in your messaging.
How to Efficiently Repurpose Content
The best part about reusing your existing content is the amount of time and brain space it will save you! You’ve already spent the time to develop the concept around this content. The hard work is over. Now it’s simply about making a few tweaks and scheduling your content!
If you use a content scheduler, like Later.com, put it to work! When you publish a piece of evergreen content, immediately schedule it again for 6 months to one year ahead. Then every six months, spend a half day going back through your previous content and seeing what you might want to reshare or repurpose. I’ve been able to create two social media posts a week using this process. That leaves me with only 1-2 posts I need to create for the week.
And then when you do want to mix up the content, lean on artificial intelligence, AI! I think of Copy.ai and Chat GPT as my personal marketing assistants. With a prompt, I can delegate a lot of my marketing tasks to them. With their help, you can repurpose your content quickly and easily. Whether you want to turn a social media post into a blog post or create quote graphics for your Instagram, AI can help you do it all.
10 Prompts to Use with Chat GPT to Repurpose Your Content
Here are ten prompts that you can use with Copy.ai or Chat GPT to repurpose your content. Simply type the prompt into the chat and then paste in the copy you want it to work off on. You can also add more to these prompts to customize your results, like adding the word count you want, the tone of voice, or your target audience.
"Turn this social media post into a blog post."
If you've posted something on social media that received a lot of engagement, it's worth expanding on it and turning it into a blog post. Use this prompt to get started on creating a more in-depth piece of content.
"Create two paragraphs that expand on this point."
If you have a blog post that touches on a particular point but doesn't go into much detail, use this prompt to create two additional paragraphs that expand on the idea.
"Create 5 pieces of content for quote graphics to post on social media from this blog post."
People love sharing quotes on social media, and this prompt can help you create five pieces of content that you can use as quote graphics on platforms like Instagram or Twitter.
"Give me 5 social media reel concepts + caption from this blog post."
Social media reels are all the rage right now, and this prompt can help you create five different reel concepts along with captions based on your existing blog post.
"Create a carousel post with 5 slides + caption from this email."
Emails can contain a wealth of information, and this prompt can help you turn one of your emails into a carousel post with five slides that you can share on social media.
"Give me 5 different variations on this caption."
If you have a caption that you've used before and received a lot of engagement, use this prompt to create five different variations of the caption that you can use for future posts.
"Write an Instagram caption that promotes this blog post."
Promoting your blog post on Instagram is a great way to drive traffic to your website. Use this prompt to create a caption that entices people to click through and read your post.
"Turn this podcast interview transcript into a blog post."
If you've been a guest on a podcast or have conducted interviews on your own podcast, use this prompt to turn the transcript into a blog post that you can share with your audience.
"Write a Reel or TikTok script about this."
If you're looking to create content for Reels or TikTok, use this prompt to help you come up with a script based on your existing content.
"Make this copy more concise."
Sometimes less is more, and this prompt can help you make your existing copy more concise and impactful.
Remember, these prompts are just a jumping-off point. They aren’t meant to be copied and pasted as-is. Use them as a guide, but don't be afraid to add your own spin and personality to your content.
Repurposing existing content is a great way to save time and resources while still creating engaging content for your audience. With the help of AI, the process becomes even easier and more efficient. So why not give it a try and see how it can benefit your business?
