Craft Your Unique Brand
with Washington, DC’s Go-To Brand Strategist
Kristin Lawton
Welcome to the District Brand Bar, where small businesses and ambitious entrepreneurs in Washington, DC, and virtually across the nation, find their perfect brand blend. If you're thirsty for a brand strategy that stands out, you've come to the right place.
New Business? Stale Brand? We've Got the Cure.
Launching a new venture or feel like your existing brand has lost its fizz? I've got the perfect cocktail of strategy and creativity to make your brand unforgettable.
Why Choose District Brand Bar?
Creating a compelling brand doesn't have to be a complex recipe. With me as your brand strategist, you'll distill your vision into a brand identity that's as unique as your business. I offer a full menu of services designed to save you time, eliminate decision fatigue, and accelerate your business growth effortlessly.
Ready to Elevate Your Brand?
You've got the vision, and I've got the recipe to bring it to life. Together, we'll craft a brand that not only resonates with your audience but also turns them into loyal customers. It's time to elevate your brand from a simple idea to a full-fledged business sensation.
Launch with My signature 3-part Brand Recipe
Ready to craft a brand that fuels your business growth? My signature three-part brand recipe isn't just a one-size-fits-all solution. It's a framework that I customize to fit your unique needs, ensuring your brand identity is strong, your content creation is effortless, and your audience is engaged and coming back for more.
Craft Your Unique Brand Identity
I'll work closely with you to not only nail down the perfect name but also to develop your brand's look and feel. Together, we'll create a brand voice that's authentically you. Whether you're launching a new business or realigning an existing one, I've got the expertise to guide you in clarifying your vision and connecting with your audience.
Build Your Marketing Tools
Your marketing tools are your brand's lifeline. I'll help you select and set up the right channels that resonate with your brand, ensuring your message hits the mark every time. I’ll optimize everything from your website and email marketing to your social media strategy so you'll have a cohesive and impactful presence.
Launch Your Brand with a Splash
When it's time to unveil your brand to the world, I'll ensure it gets the grand opening it deserves. But the party doesn't stop there. I'll provide you with a tailored action plan that keeps the momentum going, leveraging compelling content and efficient marketing systems to turn your audience into loyal clients.
Elevate Your Brand with the District Brand Bar—Whether You're in DC or Anywhere Online!
Creating a brand is more than just a logo; it's a full-bodied experience that starts with your name and extends to every touchpoint your customer encounters. At the District Brand Bar, I serve as your one-stop mixologist for the entire brand and marketing journey. Whether you're starting from scratch or just need a brand refresh, I can craft a package that suits your needs and budget.
What’s on the Menu?
Brand Naming: From stakeholder interviews to domain acquisition, I'll guide you through crafting the perfect name for your brand.
Core Values and Unique Position: Discover what sets you apart and who you're really talking to, solidifying your brand's purpose and target audience.
Look and Feel: Define your visual identity with mood boards, color palettes, and font choices, all while collaborating with expert designers.
Brand Voice: Let's articulate your brand's personality, crafting a compelling story and key messages that resonate with your audience.
Website Creation: From content to SEO, I'll help you build a Squarespace site that not only looks good but also performs well.
Client Journey and Marketing Channels: Map out how your audience will come to know, like, and trust you, optimizing your email and social media strategies.
Content and Promotion Strategies: Establish content intentions and a promotion strategy that consistently attracts new audiences to your brand.
Marketing Systems and Routines: Implement systems and routines that make marketing as effortless as sipping a well-crafted cocktail.
Ready to craft a brand that not only stands out but also stands the test of time? Let's mix up the perfect brand strategy tailored just for you.
YOur Brand Mixologist, Kristin Lawton
Hey there! I'm Kristin Lawton, your go-to brand and marketing mixologist.
For over two decades, I've been shaking things up in the brand and marketing world, and I've called the vibrant city of Washington, DC, my home for just as long. My love for craft cocktails isn't just a hobby; it's the inspiration behind the District Brand Bar.
I thrive on working with solo entrepreneurs and small businesses, both in the DC area and virtually across the country. My passion? Crafting unique brand recipes that are as individual as you and your business. No two businesses are the same, and that's why I don't do one-size-fits-all solutions.
My expertise isn't just theoretical; it's practical and tailored. I've orchestrated brand overhauls, name changes, and marketing strategies for a diverse range of clients—from national nonprofits to local startups. My mission is to make your brand journey not just successful, but also smooth and enjoyable.
So, if you're ready to craft a brand that truly resonates and a marketing strategy that delivers, you're in the right place. Let's get mixing!
“Kristin is a mastermind when it comes to branding. She designed and implemented what I believe was one of the most successful rebranding efforts on behalf of any organization. She understands how to weave the needs of both the key stakeholders and customers into a successful brand story.”
Let's Craft and Launch Your Unforgettable Brand
Navigating the world of branding and marketing can feel like mixing a complicated cocktail—so many ingredients, so little guidance. That's where I come in. Consider me your personal brand mixologist, here to guide you through every step of the process. Say goodbye to the overwhelm and hello to a brand that truly resonates.
Whether you're a solo entrepreneur or a small business, whether you're in DC or anywhere else, I've got a seat for you at the District Brand Bar. Crafting a standout brand isn't just possible; it's within your reach.
So, if you're ready to:
Craft a brand identity that's as unique as you are
Launch your brand without breaking a sweat
Turn marketing from a chore into a choice
Build meaningful connections with your audience
Then it's time to roll up your sleeves and get crafting!