Ready to mix the best
brand and Digital marketing strategies for your small business?

You're passionate about your small or online business, but let's be real— crafting and juggling your brand and marketing strategies can feel like a complex cocktail recipe.

That's where I come in as your brand and marketing coach, consultant and mixologist!

I specialize in blending the ideal mix of strategy and creativity to elevate your brand and boost your bottom line. Whether you're in need of a comprehensive 12-course marketing strategy or a quick brand consultation, I've got the coaching expertise to serve your business needs. Let's get behind the bar and start crafting strategies that resonate with your ideal audience!

What’s Your Signature Brand Marketing Style?

On the Rocks, Shaken, Stirred or Neat? Discover your unique cocktail style and how to embrace it to market your brand in a way that feels authentic, effortless, and gets results!

My 3-Part Recipe to Market Your Brand with Ease

Ready to shake up your brand and marketing strategy? Let me guide you through my 3-part recipe that takes you from crafting your unique brand to becoming your own marketing mixologist, all while serving your audience effortlessly.

Craft Your Unique Brand

When you're confident in your message, it shows. Let's craft a brand identity that's as unique as you are, making it effortless to create content that resonates and sets you apart.

Become Your Own Marketing Mixologist

Transform your marketing from chaotic to streamlined with strategies tailored to your unique client journey. I'll help you create an intentional roadmap that builds trust with your ideal audience.

Serve Your Audience Effortlessly

Don't let marketing drain your energy. With the right systems in place, you can engage your audience and promote your small or online business without breaking a sweat.

"I love having a strategy so I don’t constantly feel guilty about not doing enough marketing. It’s exciting to have an actionable plan that uniquely fits me and my business and feels good as I’m employing it!"

Ready to Craft Your Unique Brand and Marketing Strategy?

Whether you're a solo entrepreneur in Washington, DC, or running an online business nationally, I've got the coaching and consulting expertise to elevate your brand and marketing strategies. From full-scale brand crafting to targeted marketing strategy sessions, I offer a range of services tailored to your needs. Check out the options below or explore The Menu for more.

Brand + Marketing Revamp

Ready for a brand and marketing makeover? My 10-point done-with-you signature service fully revamps your brand identity and marketing strategy, streamlining your daily operations with effective systems and routines.

Subscribe to The
Marketing Bar

Looking for ongoing support? The Marketing Bar subscription is here to deliver daily actionable insights, fostering a sense of accountability and propelling your brand and marketing strategies forward—all without straining your budget.

Simplify with
These Tools

Make your life easier with The Toolkit: downloadable systems, templates, and freebies, all designed to simplify your brand and marketing efforts.

Kristin Lawton, Your Go-To Brand and Marketing Mixologist

Headshot of Kristin Lawton, District Brand Bar Owner in yellow sweater outside

Ready to elevate your brand or coaching business without the overwhelm? Step behind the bar with me, your dedicated brand and marketing mixologist!

With nearly two decades of experience in marketing and branding strategies, I've mastered the art of simplifying complex processes into actionable steps. Whether it's digital marketing, social media strategies, or major rebranding efforts, I've done it all. My specialty? Crafting tailored brand recipes that attract your ideal customer, and I can't wait to do the same for you.

My Brand Values

  • Generosity: I believe in offering value and making my services accessible to build an authentic community.

  • Collaboration: I champion teamwork that elevates everyone, from clients to industry experts, for well-rounded brand transformations.

  • Simplicity & Joy: I find joy in our work, aiming for a harmonious work-life balance that propels our success.

  • Authenticity: I show up as my whole self, embracing vulnerability to forge genuine connections.

A Little More About Me

When I'm not coaching at The Marketing Bar, you'll find me savoring a Negroni at a new spot in Washington, DC, or unwinding at our mountain cabin with my husband and pup, Forest. One sip of my favorite cocktail, and I'm instantly transported to Italy, my ultimate travel destination.

What My Clients Are Saying

Don't just take my word for it; hear it straight from those who've stepped behind the bar with me. These testimonials are like five-star Yelp reviews for a bar—proof that the cocktails are as good as they say!

  • We are so happy we brought on Kristin to create and help execute our social media. She approaches our brand from the customer experience and has designed a winning digital marketing strategy for us that speaks to our ideal customers.

  • Kristin designs manageable marketing strategies that combine pragmatic and balanced best practices, current trends, and the specific needs of my business.

  • Working with The District Brand Bar has done wonders for marketing our small cafe and bookstore. The monthly action plan helps our small team be more organized to create share content that drives traffic into our cafe.

  • Kristin’s coaching helped me better define the path I need to take and actually acknowledge out lout where I need to focus.

  • Kristin is the perfect brand & digital marketing consultant you’ll want to have for your small business. A mastermind when it comes to branding. She designed and implemented what I believe was one of the most successful rebranding efforts on behalf of any organization. She understands how to weave the needs of both the key stakeholders and customers into a successful brand story.

  • I can’t think of a better value for solopreneurs who want to revisit or newly build their marketing from the ground up and are looking to create system and workflows that work for them.

  • The ongoing structure, tools, and support is high quality and affordable so I can work through and fix things slowly and put it on the back burner when client work ramps up!

  • Kristin Lawton is such a dedicated mentor, she really 'gets' you and your business, and tailors her feedback and strategy to what works for you!

The Art of Marketing Mixology: Elevate Your Brand at Every Stage

Looking to master the art of marketing? You're in the right place! My unique framework, the three stages of Marketing Mixology, is designed to meet you where you're at, whether you're just starting out or ready to scale. Let's explore how we can elevate your small business’s brand and marketing strategy together.

Your brand identity is the foundation that sets the tone for everything else. Here, we focus on:

  • Crafting a distinct brand persona

  • Establishing a cohesive marketing strategy

  • Building sustainable routines

  • Creating a unified brand experience

This stage is all about operational efficiency and daily hustle. You'll learn to:

  • Implement marketing routines aligned with your goals

  • Maintain and update brand assets

  • Analyze key performance indicators

  • Refine your marketing goals as you reach milestones

When you're ready to go beyond the basics, this stage introduces advanced strategies to:

  • Forge connections with new audiences

  • Stay ahead of emerging marketing trends

  • Fine-tune your routines for greater impact

  • Scale your business with innovative strategies

Pro Tip: Maximize your progress with The Marketing Bar subscription. Discover daily marketing tasks, strategic reviews of your core brand elements, and innovative tactics to boost your brand. It’s akin to having a personal marketing director guiding you every step of the way—ensuring you remain goal-focused with strategies that truly make an impact on your business.

Catch Me Behind Other Bars: Listen to My Curated Playlist

Want a deeper dive into my mixology magic? Tune into this Spotify playlist featuring all the podcasts where I've guest-starred. It's your go-to source for sips of wisdom on brand and marketing strategies, and it's updated regularly—just like a seasonal cocktail menu!

Ready to Shake Up Your Brand? Let's Craft Your Perfect Marketing Cocktail Together!

Feeling inspired by the possibilities? Whether you're just starting to mix your brand's base spirits or you're ready for some top-shelf tactics, I'm here to guide you every step of the way. Let's hop on a call and start crafting your perfect marketing cocktail. Your brand's best days are just a click away!

Kristin in a red top at her homebar pouring District Made Bourbon into a glass

Let’s Stay in Touch

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