The Bar Manual: Your Guide to Crafting A Signature Brand

Welcome to The Bar Manual, where signature brands are built one intentional pour at a time. Whether youโ€™re refining your positioning, sharpening your voice, or strengthening how your brand shows up in the wild, this is where strategy meets personality.

Inside, youโ€™ll find the frameworks, behind-the-bar insights, and practical recipes that help your brand earn its keep, stand out on the shelf, and stay memorable long after the first sip.

Pull up a stool. Letโ€™s get to work.

Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The Marketing Coach vs. DIY Marketing: Finding the Perfect Mix for Your Online Business Success

Discover the perfect marketing mix for your online business success! Choose between the personalized guidance and expertise of a marketing coach or the flexibility of DIY marketing. Unlock transformative resources and join a supportive community at The Marketing Bar. Make your choice and achieve your goals today!

Read More
Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

How to Repurpose Your Marketing Content

Learn about the benefits of repurposing your marketing content and how to do it efficiently with these 10 prompts to use with AI tools like Chat GPT or Copy.ai. Repurposing your existing content saves time and resources while reaching a wider audience. By revisiting your content, you can refine your messaging and strengthen your brand identity. Use these AI prompts to turn social media posts into blog posts, create quote graphics, write Instagram captions, and more. With these tools, repurposing your marketing content has never been easier!

Read More
Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Content Intentions to help Focus Your Content Marketing

One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.

Read More
Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 5 marketing mistakes new and young brands make

If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing. And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.

Read More
Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Paths to Getting Discovered and Growing Your Brand

We've talked about how important your email list is to your brand and growing your business. And of course, before you can sell to anyone on your email list, you need to get people onto it. We know the best way to do that is to drive traffic to a lead magnet on your website.

But where is that traffic coming from? And how are they getting to your website? And most importantly, what can you do to improve your chances of more people landing on your site?

Read More
Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Swipe my Content Planning System

Do you have a good process for planning content for social media? It used to be a struggle for me to come up with five posts a week. That is until I created my content creation system. And now there is no guesswork and no staring at the screen trying to come up with a good post.

And in fact, I love the process of planning and creating content now! So I am excited to share with you the exact way I plan my Instagram content so that you can swipe it for yourself.

Read More