Most business owners have done the brand work. But can someone actually repeat back what you do? Here's how to check your brand message clarity.

What is a strong brand, and why do so many still blend in? Learn the difference between strong brands and signature brands, plus three ways to make yours unforgettable.

As much as I love year-long business goals, they can’t compete with the effective productivity and success you’ll see by tackling your brand and marketing goals using quarterly focuses organized by the Know, Like, Trust customer journey.

Developing your key messages is fundamental to creating the rest of your copy and content. Craft your key messages, core brand statement and first and third-person bio with this free guide.

Your brand identity encompasses all of the identifiable marks that set your brand apart from others.⁠ In this post, I break down each element that composes your brand’s identity.

Crafting your brand recipe is as similar as finding your perfect Manhattan or Martini. When I talk about your brand recipe, I factor in three critical elements that go into how a brand is conveyed and perceived by a potential customer. I'm not just talking about your logo or messaging, it's the branding, brand strategy, and marketing all rolled into one.

A BRAND is the full external experience of a business. It utilizes BRANDING elements to help tell the brand story. The way an audience experiences the brand is defined by the BRAND STRATEGY which informs the MARKETING STRATEGY to promote the brand.

Do you know who your target audience is? Like, really know? I’m not talking about the super broad category that maybe you used in your bio (“I help small businesses”). But when you niche way down, do you know who your dream person is?