The Bar Manual: Your Guide to Crafting A Signature Brand

Welcome to The Bar Manual, where signature brands are built one intentional pour at a time. Whether you’re refining your positioning, sharpening your voice, or strengthening how your brand shows up in the wild, this is where strategy meets personality.

Inside, you’ll find the frameworks, behind-the-bar insights, and practical recipes that help your brand earn its keep, stand out on the shelf, and stay memorable long after the first sip.

Pull up a stool. Let’s get to work.

Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Unleash Your Brand's Potential: Discover Your Signature Marketing Style with this quiz

Unlock the power of your brand by discovering your signature marketing style. This quiz will help you understand how your personality type influences your marketing approach, providing tailored tips to connect with your audience and build meaningful relationships. Discover why understanding your personal style is essential for marketing success in this blog post.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Content Intentions to help Focus Your Content Marketing

One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts. What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting? These 6 content intentions can help you create meaningful and purposeful content for your target audience.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 5 marketing mistakes new and young brands make

If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing. And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

The 6 Paths to Getting Discovered and Growing Your Brand

We've talked about how important your email list is to your brand and growing your business. And of course, before you can sell to anyone on your email list, you need to get people onto it. We know the best way to do that is to drive traffic to a lead magnet on your website.

But where is that traffic coming from? And how are they getting to your website? And most importantly, what can you do to improve your chances of more people landing on your site?

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Swipe my Content Planning System

Do you have a good process for planning content for social media? It used to be a struggle for me to come up with five posts a week. That is until I created my content creation system. And now there is no guesswork and no staring at the screen trying to come up with a good post.

And in fact, I love the process of planning and creating content now! So I am excited to share with you the exact way I plan my Instagram content so that you can swipe it for yourself.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Move Your Audience Through The Know Like Trust Path

Know. Like. Trust. These three simple words are at the core of growing your brand. It’s the path you take your audience through as they interact with your brand from that initial first impression to become a loyal devotee. It's how you bring in new clients and customers. It's how you become a trusted expert in your field. Whatever your business goal is, it's likely met through this funnel.

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