How to Write an About Me Page That Makes People Want to Work With You

An about page that reads like a resume is a wasted page, because your resume already has a home on LinkedIn. Write the about page that builds connection and makes someone want to work with you over the next person who does what you do.

Brand connection is people getting to know the person behind your work while they learn what you sell.

Why Does an About Page Matter for Solopreneurs?

If you're a solopreneur, a service provider, or anyone whose business runs on you, you are what people are buying. They'll be on calls with you and trusting you with something they care about, so they want to know who you are before they book.

When everything else is equal (the work, the reputation, the reviews, the credentials), you're the tiebreaker. The reader you want finishes your about page thinking, I want to work with her, I feel a connection with her, she'd be fun to work with.

It's the reason you skip the bar down the street that pours the same drinks and head to your regular, because you like the bartender.

What Should an About Me Page Include?

Build it around who you are and why you do this work, with your credentials right there alongside it. Credibility is one of the three pillars in my Signature Brand Framework, and I weigh it the same as Personality and Expression, so a page built for connection still shows you can do the job. Tell those credentials as part of your story.

My own about page runs long because I like having my way of thinking in there. It has my house rules and my history, told as the story of how I became the brand strategist I am now.

A few ways other businesses can do the same:

🔸 Why you do this work. A financial planner who writes I help families plan for the future could be any planner in town. I became a planner after years of watching my parents stress over bills at the kitchen table tells you she knows money stress up close and will be kind about yours.
🔸 What you stand for. A family photographer says the best pictures happen between poses, so she waits out the stiff smiles for the real laugh. I wrote more about how brand values show up in your business.
🔸 A mistake that taught you something. A web designer admits she used to build gorgeous sites that confused her clients' customers. Now she tests every page with someone outside the business before it launches.
🔸 How your history shaped you. A teacher turned business coach explains that years of teaching fractions to fourth graders taught her to break every plan into small steps.
🔸 Your credentials, with the reason behind them. A health coach with an RN license adds that she went into nursing after a nurse walked her family through her dad's surgery.
🔸 Where you are. A DC dog walker who mentions the Logan Circle buildings with the slowest elevators lets neighborhood clients know she's already been in their lobby.

If you're the one doing the work, write in first person so readers know who they're hiring.

Should You Put Personal Details on Your About Page?

Yes, when each detail shows clients what you're like to hire. A hobby list at the bottom of a bio only tells them how you spend your weekends. Tie the hobby to the work instead: a bookkeeper who loves jigsaw puzzles can say untangling messy books scratches the same itch, and clients can picture her happily digging into their receipts.

If you're a private person, one sentence about why this work matters to you is enough, and the rest can stay yours.

How Do You Build Brand Connection Beyond the About Page?

Once people have met you on your about page, keep letting them get to know you in your emails and offer pages, right next to the teaching and selling. The email that delivers your freebie has room for a line about who's writing it, and a newsletter P.S. is a good spot for the client question you still think about in the shower. On an offer page, a sentence on why you built it shows people who they're buying from.

How Do You Know If Your Brand Feels Personal?

It's hard to tell how personal your own writing sounds, because you already know your story and fill in the blanks without noticing. The Brand Bar reads it for you.

It's a house account for your Signature Brand: the monthly brand tracker that reads the emails, website, and social content your audience actually saw and measures how unmistakably yours it sounds. Every month you get your number and your Big Move.

November's theme at The Brand Bar is Brand Connection, so your November Big Move comes straight from that theme. Open your house account and start getting your brand read back to you.

Quick Answers

What should an about me page include? Your credentials, plus the personal details that show who you are: why you do this work, what you stand for, and how your history shaped you.

How long should an about me page be? As long as it takes to tell your story, with every paragraph showing a reader what you're like to work with.

What is brand connection? Brand connection is people getting to know the person behind your work while they learn what you sell. It lives in the Personality pillar of my Signature Brand Framework.

Should an about me page be in first or third person? First person, if you're the one doing the work. Third person makes a solo business read like it has a team hiding somewhere.

Keep Reading

🔸 Your Brand Uniqueness Is Already There. You Just Keep Editing It Out.: If you keep deleting the personal lines from your drafts, this one shows where else that habit is costing you.
🔸 How to Build Trust With Your Brand at First Sight: A companion read on the first few seconds someone spends with your brand and what makes them trust you.
🔸 What Is a Strong Brand (and Why So Many Still Get Overlooked): Read this next for the difference between a strong brand and a Signature Brand, laid out plainly.