Are you ready to nail your brand and marketing once and for all? Get the all-in-one support you need to craft an authentic brand and create an effortless marketing strategy that will have your customers ordering another round.

Developing your key messages is fundamental to creating the rest of your copy and content. Craft your key messages, core brand statement and first and third-person bio with this free guide.

Your brand identity encompasses all of the identifiable marks that set your brand apart from others.⁠ In this post, I break down each element that composes your brand’s identity.

When was the last time you did an audit of your brand and everything that mentions your brand online? Pulled everything out, dusted off the stuff you haven't reviewed in a while, and looked at it all as a whole? Doing a regular comprehensive audit of your brand and online presence is key to have a consistent, compelling and trustworthy brand.

Crafting your brand recipe is as similar as finding your perfect Manhattan or Martini. When I talk about your brand recipe, I factor in three critical elements that go into how a brand is conveyed and perceived by a potential customer. I'm not just talking about your logo or messaging, it's the branding, brand strategy, and marketing all rolled into one.

A BRAND is the full external experience of a business. It utilizes BRANDING elements to help tell the brand story. The way an audience experiences the brand is defined by the BRAND STRATEGY which informs the MARKETING STRATEGY to promote the brand.

Do you know who your target audience is? Like, really know? I’m not talking about the super broad category that maybe you used in your bio (“I help small businesses”). But when you niche way down, do you know who your dream person is?

There is so much out there about what makes a good brand, creating a strong brand, and developing a brand strategy. And if you got here by googling how to create a brand strategy, you saw just how many articles there are. But the thing is, they fall short.