Tracking your metrics doesn't have to be complicated. Not with my three-system to simplify your KPIs. Keep your priorities on your brand goals, gain insights on your campaigns, and measure the performance of your marketing tools. Grab my Metrics Dashboard to make tracking your progress even easier!

Crafting your brand recipe is as similar as finding your perfect Manhattan or Martini. When I talk about your brand recipe, I factor in three critical elements that go into how a brand is conveyed and perceived by a potential customer. I'm not just talking about your logo or messaging, it's the branding, brand strategy, and marketing all rolled into one.

If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing. And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.

We've talked about how important your email list is to your brand and growing your business. And of course, before you can sell to anyone on your email list, you need to get people onto it. We know the best way to do that is to drive traffic to a lead magnet on your website.

But where is that traffic coming from? And how are they getting to your website? And most importantly, what can you do to improve your chances of more people landing on your site?

The best advice I got when I started my business was to start building my email list from day one. Your email list is your most valuable marketing asset for the best marketing tool (email) so it's important to grow it from day one. Why? You have the most control and the most direct access to your audience on your email list.

A BRAND is the full external experience of a business. It utilizes BRANDING elements to help tell the brand story. The way an audience experiences the brand is defined by the BRAND STRATEGY which informs the MARKETING STRATEGY to promote the brand.

You can essentially microblog on Instagram, so is there any point to a blog anymore? The answer is a resounding YES! Particularly for new brands, a blog can really help you achieve your marketing goals much faster than without one. And my blog is proof of that.

Do you have a good process for planning content for social media? It used to be a struggle for me to come up with five posts a week. That is until I created my content creation system. And now there is no guesswork and no staring at the screen trying to come up with a good post.

And in fact, I love the process of planning and creating content now! So I am excited to share with you the exact way I plan my Instagram content so that you can swipe it for yourself.

Do you know who your target audience is? Like, really know? I’m not talking about the super broad category that maybe you used in your bio (“I help small businesses”). But when you niche way down, do you know who your dream person is?

You've all heard that consistency is king when it comes to social media. And for the most part that's right. However, all of those statements above are just wrong. Today I'm busting those social media myths and sharing my six easy ways to be consistent on social media.

Know. Like. Trust. These three simple words are at the core of growing your brand. It’s the path you take your audience through as they interact with your brand from that initial first impression to become a loyal devotee. It's how you bring in new clients and customers. It's how you become a trusted expert in your field. Whatever your business goal is, it's likely met through this funnel.

There is so much out there about what makes a good brand, creating a strong brand, and developing a brand strategy. And if you got here by googling how to create a brand strategy, you saw just how many articles there are. But the thing is, they fall short.