The Bar Manual: Your Guide to Crafting A Signature Brand

Welcome to The Bar Manual, where signature brands are built one intentional pour at a time. Whether you’re refining your positioning, sharpening your voice, or strengthening how your brand shows up in the wild, this is where strategy meets personality.

Inside, you’ll find the frameworks, behind-the-bar insights, and practical recipes that help your brand earn its keep, stand out on the shelf, and stay memorable long after the first sip.

Pull up a stool. Let’s get to work.

Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Swipe my Content Planning System

Do you have a good process for planning content for social media? It used to be a struggle for me to come up with five posts a week. That is until I created my content creation system. And now there is no guesswork and no staring at the screen trying to come up with a good post.

And in fact, I love the process of planning and creating content now! So I am excited to share with you the exact way I plan my Instagram content so that you can swipe it for yourself.

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Market Your Brand Kristin Lawton Market Your Brand Kristin Lawton

Move Your Audience Through The Know Like Trust Path

Know. Like. Trust. These three simple words are at the core of growing your brand. It’s the path you take your audience through as they interact with your brand from that initial first impression to become a loyal devotee. It's how you bring in new clients and customers. It's how you become a trusted expert in your field. Whatever your business goal is, it's likely met through this funnel.

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