Plus the new resource I created so you can fix them!

I don't know about you, but I don't like to be served a weak drink. In fact, if I continue to get those weak drinks I likely won't be stopping by that bar anytime soon.

The same goes for a weak marketing strategy. I want your customers to find you, to enjoy that first drink, and to order another round.

So here's the deal...

If you are a new or young brand, you could be making some critical mistakes that are weakening your marketing.

And I get it. If you are like most other new brands like myself, you probably invested so much of yourself just to get your business off the ground. To come up with the name, get a logo and website designed, deal with all the legal and financial stuff to become legit, and then of course to put the systems in place to actually run your business.

So when it came time to then market your business, you lost energy. So you just started throwing some stuff at the wall to see what stuck and what works.

How's that working out for you?

It's probably a little hit or miss. Some things are working and some just aren't.

How about we fix that?

I have a new guide I'm thrilled to share with you. It dives into the 5 mistakes I see brands make the most and exactly how to fix them. That's right - this doc is a workbook filled with checklists and step-by-step instructions so that you can get your marketing on track.

Want to skip ahead and just get the fixes? Fill out the form and it will head straight to your inbox:

For everyone else, I'm going to break down the 5 mistakes here. But you'll have to grab the guide for how to fix them. Sneaky, I know.

#1 You aren't making it easy for people to find your website.

We already know you spent a lot of time building your website and crafting the right words. Now, how much time are you spending getting people onto your site?

There are a lot o ways you can drive traffic. In fact, I break down the six different types of traffic sources to your site in this blog post. But the one that often gets overlooked as too hard to do is organic traffic.

But guess what? It’s actually not that hard to help improve your search result rankings.

Instead of willing people to land on your site, optimize it for search engines! That way when people search for the right keywords, they will be directed to your website. Yep. I'm talking SEO.

The good news is you don’t need to be an SEO pro to start seeing results. There are in fact some simple steps you can take right now to start improving your ranking today. I included them all in a checklist in my guide.

#2 You aren't hooking people onto your website

We know that your email list is gold. It’s your direct line to your audience. The more people on your email list, the more people you can convert into customers.

However, getting people onto your list isn’t that easy. You can’t just put a sign-up form on your website and cross your fingers someone joins.

Except for friends and family, most people are unlikely to just sign up for an email list without getting anything in return. They need a hook.

A hook is a lead magnet, aka opt-in or freebie. It's something you give to people for free in exchange for their email addresses. Just like my guide that I’m promoting right now.

These freebies are an actual magnet to get people to sign up for your email list. They get the resource and your expertise in exchange for giving you their email. It's a way to connect with your audience and give them a teaser of what they can expect from working with you.

There are a lot of steps involved to hook people onto your list., especially on the backend. But don’t worry, I break it all down for you. From brainstorming ideas to creating a form and syncing it with your email marketing system, the guide has it all.

#3 Your content is all over the place.

Do you struggle to create new content because you don’t know what to post about? Or when you do, the content topics are all over the place?

When there is more structure, you are able to create content much easier. It sounds counterintuitive. Shouldn’t it be easier to come up with content ideas if you have a broad array of topics to choose from?

I’ll give you an example: I have a pretty stocked bar at home. But if I just open up the cabinets and look at all of the bottles, I’ll be stumped for what cocktail to make. There are too many choices. But if I went to my bar with a category in mind like gin or summer cocktails, I’d have a much easier time deciding what to make.

That's one of the reasons we select our content pillars and stick to them.

Content pillars are the 3-5 subjects or categories that you discuss most online. Use the workbook in the guide to determine your content pillars and never wonder what to post about again!

#4 You aren't attracting the right social media followers

Here’s a secret: You can have great content pillars, a solid hashtag strategy and be super engaging and authentic on social media, but that doesn’t automatically mean people are going to follow you. And if they do, it may not be the ones you want to follow you.

And that’s because before someone hits follow, they have to go to your social media profile. And that can make or break it.

Does your profile make people want to hit "follow"?⁠

So many social media profile descriptions only speak to who or what the brand is. But the purpose is for people to decide whether they are going to hit follow or like on a page. So shouldn’t the profile be more about them?

Yes! And it should be directed at your ideal target audience so you attract the right following.

In my guide, I break down exactly how to create a follow-worthy profile on Instagram!

#5 You don't have a marketing strategy that's focused on your customer's journey.

I alluded to this at the top, but the biggest mistake I see new brands make is that they don’t have a strategy at all.

I think it’s so important to have a clear marketing strategy, but even more so, that strategy needs to be centered on your customer’s journey.

instead of throwing everything on the wall to see what sticks, start with your customer's journey and develop a marketing strategy based on that.

That means thinking through every step that a potential customer can engage with your brand and then creating a strategy to optimize those steps. I use the Know, Like, Trust path with my clients and it works. It can work for you too!

Find out how you can craft your customer’s journey in just a few hours in the guide!

Get the 5 Marketing Fixes Guide for Free!