Your brand isn’t basic, so why does it feel like a Tito’s and soda?
Let’s Mix Something Signature
A brand that hits just right, stands out on the shelf, and leaves a lasting impression.
Kristin Lawton,
Chief Marketing Mixologist
Mix a Signature Brand Recipe for Your Small Business that sticks.
Your Brand’s Recipe, Served Signature
Because when it’s mixed right? Everything clicks.
If your marketing feels like a muddled mess, it’s probably not about the offer, the algorithm, or the next course. It’s about the missing recipe. The one that captures your voice, clarifies your message, and makes it easy (and exciting) to show up.
That’s what I help you craft for your business: a signature brand blend that feels like you on your best day — unique, confident, and impossible to forget.
Around here, the brand cocktail is an Aperol Spritz.
Simple, refreshing, a little unexpected and iconic in all the right ways.
That’s the energy we’re going for.
Ready to mix your own? Start here:
Get to Know Your Brand Style
Shaken, Stirred, Neat, or On the Rocks? Take the Signature Brand Style Quiz to find out how your marketing likes to show up. When you know your style, showing up gets easier and a whole lot more fun.
Your Daily Dose of Marketing Momentum
The Marketing Bar delivers daily insights, bite-sized strategies, and just the right amount of accountability. It’s like having a marketing mixologist in your back pocket, minus the bar tab.
Shake Up Your Content with AI-Powered Prompts
My Marketing Mixology Cards are like content planning with a twist. With 50 cards and 150 AI-powered prompts, you’ll go from “What do I post?” to “Damn, that’s good” in minutes. Strategy and creativity, served playfully.
The Signature Brand Experience
Where your brilliance becomes a brand no one forgets.
This is for solopreneurs who are done second-guessing and ready to show up crystal clear with a brand that’s unmistakable.
We’ll distill your voice, vibe, and positioning into a brand that actually works—so when someone says, “I need someone who…”
You’re the one they think of.
What You’ll Walk Away With:
🔸 Two strategy-packed sessions to uncover your signature spark
🔸 A custom Brand Infusion Plan: your voice, message, and marketing distilled into action steps
🔸 Your Signature Brand AI System: three tools tailored to your brand, built to help you ideate, write, and stay in flow
🔸 Two weeks of Voxer access for gut checks, edits, and keeping that momentum buzzing
Want to order more? You might be ready for…
The Full Pour: Brand, Marketing & Systems Mixed to Scale
Because growing your business shouldn’t cost your weekends or your sanity.
The 10-Point Brand & Marketing Blueprint is for when you’re ready for the full thing: not just clarity, but structure. Not just voice, but visibility. Strategy, systems, and a whole lot more ease.
Because most marketing problems aren’t about effort, they’re about misalignment.
You’ve got the drive. This gives you the map.
"I love having a strategy so I don’t constantly feel guilty about not doing enough marketing. It’s exciting to have an actionable plan that actually fits me and my business and feels good every step of the way!"
Want to order off-menu?
As your marketing mixologist, I’ll help you craft a strategy that fits your business.
Meet Your Marketing Mixologist: Kristin Lawton
20+ years experience 🔸Cocktail Enthusiast 🔸Allergic to Generic Advice
Ready to elevate your brand or coaching business without the stress, second-guessing, or shoulds? Pull up a seat.
I’m Kristin, your Marketing Mixologist. If you’re stuck tweaking Canva templates and rewriting your LinkedIn bio on loop, I see you. You don’t need more edits. You need a brand recipe that actually works: strategic, clear, and built around how you show up best.
Whether you’re craving a bold rebrand, a smarter content strategy, or just a clear path forward, I’ll help you mix a marketing approach that feels aligned, intentional, and built to grow.
Why Work With Me
I don’t gatekeep. I give you real tools and strategy without the upsell spiral.
I collaborate, not dictate. You bring the brilliance. I help you refine it.
I keep it simple and fun. Because marketing should feel like play with a purpose.
I show up real. No performative branding, no bro tactics; just marketing that feels like you.
I don’t believe in fitting yourself into someone else’s blueprint. You don’t need more advice; you need a strategy that knows who you are. If you’re tired of DIYing it or following someone else’s tactics, you’re in the right bar.
When I’m not mixing brand strategy, I’m probably sipping a Negroni at a new DC spot or unwinding in the Shenandoah Mountains with my husband and our pup, Forest. One sip of that cocktail and I’m back in Italy, my happy place.
What Clients Are Saying
Don’t just take my word for it. These folks pulled up a seat, and here’s what happened:
Sips + Soundbites: Where I’ve Been Featured
Want a taste of my strategy in action? This playlist features podcast episodes where I’ve shared the mic—and spilled the good stuff. From brand clarity to AI hacks to marketing that actually fits your energy, it’s all here. Updated regularly, like any good cocktail list.
Pour a drink, press play, and binge your way to better marketing.
Let’s Craft a Brand That Hits Different.
Your brand deserves a marketing cocktail that’s bold, intentional, and all you. Whether you’re just getting started or ready to upgrade to top-shelf strategy, I’m here to help you mix a brand that sticks and sells.
Because when your brand’s ingredients are right and the flow feels easy? That’s when the magic happens and your audience keeps coming back for more.
